MY TWISTED OBJECTIVE


I designed a publication and e-publication introducing the project, “My Twisted Objective”. It is a project about disrupting an object’s original form, characteristics and contradicting the logic to create an absurd or surrealist object.

My object is a ukulele with double fretboards. by putting the duality and contrast of the object into consideration, I came up with the concept and art direction of the publication and e-publication. I was also inspired by quirkiness of the typeface Eklektyk that was used in the publications.