ID-X (YOUR IDENTITY, XTENDED)

TRAILER   CASE STUDY VIDEO   APP PROTOTYPE 

UI/UX CASE STUDY DECK   DISSERTATION


ID-X is a social media e-commerce app for digital fashion where young individuals can connect with others in the digital fashion community while shopping for digital fashion. It serves as a platform for young individuals to explore and express their extended identity. 

BACKGROUND
This project focuses on how young individuals can reinvent their digital identities with digital fashion.

As the hype around the metaverse continues to cascade into digital assets, young tech-savvy individuals increasingly spend more time in virtual spaces. These virtual spaces allow users to create and present their identities in digital form. Users want to express who they are and show off their distinctive digital identities online thus putting digital identity at the forefront in the metaverse. Providing them with many opportunities for creativity and the means to explore, expand, and inhabit their digital identities, digital fashion has evolved as an important medium of self-expression. Digital fashion come in different forms, such as game collaborations and Non-Fungible Tokens (NFTs). Another form of digital fashion engages social media users with 3D renders that users can purchase and have photoshopped onto selected photos of themselves, after which they can post on social media.

DESIGN STATEMENT
A study on how digital identities designed by young individuals - Gen Zs (18 - 25) and young Millennials (26 - 34) - allow them to explore and reinvent their identities as well as better present their identities online through digital fashion.