AH MA PLANTATION DURIANS

A branding proposal for Ah Ma Plantation Durians, a family-run business of more than 50 years. Their only form of publicity is through word of mouth as they partnered with tour groups to give tours at their plantation in malaysia. Even though they are doing well without much publicity, there are more and more competitors that are constantly growing through online publicity. As social media does quite a big part in marketing, having social media presence would give them a competitive advantage.

Ah Ma Plantation Durians sells durians at a plantation in Malaysia and a makeshift store in Singapore. They also take orders for delivery through calls. I thought that having a website that allows anyone (not just tour companies) to book tours would also help bring in more customers to their plantation. Customers can also send in orders through the website.