AMPAYZ
For a group assignment for school, my team members and I came up with the great Singapore sale 2019 campaign proposal. To attract shoppers, our aim was to drive foot traffic to the malls and entice shoppers to spend at hougang mall. As a part of the campaign proposal, we proposed an ewallet feature, AMPayz, in their existing app, AMPerkz (shoppers’ rewards programme). We were aiming to effectively promote the usage of cashless payment as a whole.
Research & Analysis
